DESIGN

The design was primarily focused on the fabric and thread side of the brand, elaborating on the selling points and making the website look more powerful, established and sharp. Using the brand and logo elements at different diagonal points, i was able to construct a pattern that was consistent with the brand and also applicable in a range of colour shades.

I focused on making the main collection stand out, so I decided "why not be different?". I went for an unusual, yet alluring dark themed website. The reds, greys and blues of Tract really stand out, giving it an almost glamourize feel to the site.