DESIGN
Client's focus and area of specialization was providing End to End Solutions in the high end commercial and luxury properties to corporate companies. The identity creation process started with exploring various different image and logo concepts. I used an Extra Bold font for the main type work with slightly carving effect to show the royal - traditional look and the hint of corporate blue color to match to the client brand idea. With the addition of numerical 2 in the logo instead of "to", the new identity of E2E Corporate Solutions was born.